I have the most amazing clients. They’re all dedicated, consistent, and work around my hectic schedule because they see the value in training with me.
For the last 3 years I haven’t given one sales tour, done 1 cold call, or taken on a client who wasn’t a direct referral. It might surprise you that I stink at sales. I haven’t the faintest clue how to dupe potential clients. Every new client I take on has been pummeled by their friend or family member I previously trained with how good I am. My client army is built. My training is in blocks. I consistently hit my goal of 120hrs/month personal training without spending 10+hrs at the gym. Just yesterday, for example, I arrived at the gym at 12:30pm, trained 6 clients, had a workout, and was home at 8:30.
Take one look around Body + Soul Fitness where I train and my clients are almost always the most advanced. They work the hardest, push the most weight, and look great. Outsiders coming into the gym ask to train with me because my clients go out of their way to extol my virtues to them in the change room, hallway, or wherever they’ll listen.
Want some examples? here’s a rundown of my 6 clients yesterday:
12:30 – Ex LPGA golfer (who originally had serious imbalances stemming from one-sidedness) smashes the 8,8,16 protocol on sumo deads, bench press, Push press, Lat pulldown. Followed by a nasty 3-exercise circuit and a 50 seated row finisher
1:30 – Poker player (who originally had the weakest mid-back I’ve ever seen and an impinged shoulder) pulls 300lbs on the deadlift! Huge accomplishment. I remember teaching him the exercise 1.5 years ago.
2:30 – A client from the summer who’s back in town during exams. He lost 20lbs during the summer and has kept it off while maintaining his workouts. Made it through the gauntlet with a smile.
3:30 – ex Chief of Radiology at a major hospital and cancer survivor. I worked with him before, during, and after treatment that left his body gaunt. He ate through a feeding tube in his stomach for a month. Well, flash forward and he kicked it through a 8,8,16 protocol consisting of DB hack squats, seated row, farmers walks and more. The doctor also deadlifts 185 for 6 reps 8 months of out radiation. NBD.
4:30 – Female client with massive nerve damage in her left side. For a year she was afraid to walk as her leg would give out and she fell. This, in addition to chronic low back pain, made it difficult to live let alone perform. A year later she is pain free. Last year she took up skiing and is continuing it this winter. She’s also decided to learn how to skate. Yesterday she renewed for yet another 50 session package.
5:30 – Food time. Girlfriend made chili. She’s pretty awesome too. I have 25min so knock off 100 chin ups (4 sets of 25 with 4 different grips) and 2 sets of standing barbell press. Midway through Elizabeth (the first HAF badge recipient) drops off a bar of chocolate for me. *SAWEEET.
6:30 – Full of chocolate I have one more client. My newest project. It’s been a month and she’s the wife of another client who I helped him regain function after debilitating back pain, torn shoulder, and torn ligament in his knee from a motorcycle accident. She suffered from chronic back pain leading to weekly migraines. It’s been 3 weeks since her last migraine and the chronic pain is clearing up. She also noticed her biceps yesterday!
7:30 – Protein and BCAA shake in hand I finish my workout. It’s grip strength. I decide to try out barbell curls pulling from straps. The unstableness of the bar’s nasty. I’m finishing up with my grip training when an old friend walks in. This was a 14 year old that I mentored a lot. He’s now 18 and is visiting from University. He came to say hi and get a workout in. The kid is HUGE now. Seriously, I want what he’s having.
9pm – I’m showered, shaved and lying down on my couch to read over chapters 10 and 11 fully edited from my upcoming book. It’s looking amazing and I can honestly say that it will be a resource trainers are going to refer back to for years. Shoot me an email at firstname.lastname@example.org for more info.
They’re awesome and they’re making me rich
Chocolate bars are sweet but they aren’t bringing in the cash. Here’s some insight into the training world and how it’s given me both financial and time freedom.
1. I’ve built up my army and don’t do any legwork. These people ask me to renew and ask me to train their friends. Once their friends come in they’re already sold on my services.
2. I get commissions because I can’t take on every referred client. So I send them to other trainers and garner a commission.
3. My awesome clientele let me to a promotion to the senior trainer role. Which comes with a small salary.
All of these factors together have given me the time and financial freedom to create the Personal Trainer Development Center, jonathangoodman.ca, and write an awesome book. Almost every internet infopreneur fails. It doesn’t matter how good their info is. The time-commitment, cost, and lack of feedback gets to them. My awesome clientele has allowed me to have the finances to back up the PTDC and all my other endeavors without needing to make money from it right away. Translation? A bomb website free of ads and embedded links (I turn down requests to advertise weekly). Not having to bust my butt chasing after existing or new clients has allowed me the time to get better at writing, learn the interwebz game, and network with the best, the constant and amazing feedback I got back from them gave me energy to push through the early struggles of the PTDC (of which there were many) and stick with it.
how’d I build up my awesome clientele?
It wasn’t always this way. I busted my butt working 14hr days for 2 years. Then I discovered Post-rehab training. It started with Dr. Stu McGills book on Low back Disorders. From there I read everything I could find including Anatomy Trains, Facilitated Stretching to name a few.
The result was that I became the resident expert in first re-habbing low backs. As my knowledge grew I became more comfortable with knees and shoulders. I’m now working on the foot. Nobody else could help these people and I could. The rest was history. Take another look my client list above and the injuries they started with:
1. LPGA golfer had rotated one way her whole life and had constant pain as a result
2. Poker player with shoulder pain, terrible posture, and non-existent mid back
3. Cancer survivor. Stiff, gaunt, weak, and sore all day everyday.
4. Nerve impingement on left side stemming from years of wielding a sledgehammer doing surveying work
5. Chronic neck pain leading to migraines.
This is one day. The rest of my clientele has various conditions ranging from accessory navicular to frozen shoulder, to spinal stenosis. I won’t bore you with the whole list but every single one of these clients is on my current client roster and trainer a minimum of 2x/wk. They’re all better and train hard. Hell, these folks are the envy of other members in the gym – Who have no injuries.
What’s my point?
Learn about post-rehab. Dean Somerset has put together an amazing dvd set for you. He was nice enough to send me a pre-copy of it and I can honestly say that I wish I had this resource when I was building my clientele. it would have saved me two years of hardships.
Today’s the last day to order at a reduced cost. He’s priced it at a steal. I find it funny that people avoid paying small amounts of money for resources when 2 client-training hours will pay for the whole thing. 2 hours!
Also, I do get a commission if you buy this product. It’s how I run my site so I ask that if you do decide to purchase it, please do so through the link I provide. If you don’t, I get nothing and my girlfriend gets an empty box for Christmas.
Again, here’s the link to Post Rehab Essentials.