Below are all references, studies, and materials either directly sourced or referenced in Viralnomics: How to Get People to Want to Talk About You.


The story of Henry Pointer and his cats:

Frecker, P. (2015). Henry Pointer’s cats. Retrieved from http://www.19thcenturyphotos.com/Henry-Pointer%27s-cats-124601.htm

Meltzer, S. (2014, January 16). Lolcats: 120 years older than the internet. Retrieved from http://www.imaging-resource.com/news/2014/01/16/lolcats-120-years-older-than-the-internet

 

The Selfish Gene

Dawkins, R. (1989). The Selfish Gene (2nd ed.). Oxford: Oxford University Press.

 

Lolcats domain registration information:

Whois.com. (2015). Lolcats.com registry whois. Retrieved from http://www.whois.com/whois/lolcats.com

 

The Mesopotamians

The Oriental Institute at the University of Chicago. (2015). Life in Mesopotamia. Retrieved from http://mesopotamia.lib.uchicago.edu/mesopotamialife

 

The Diamonds in the Rough

Goodman, J. (2015). The diamond in the rough system for gaining influence online. Retrieved from http://www.viralnomics.com/diamond-rough/

 

Why Are You Fighting What’s Going On?

Earls, M. (2007). Herd: How to Change Mass Behavior by Harnessing Our True Nature. Hoboken, NJ: Wiley & Sons.

Earls, M. (2012, July 9). How we learn socially is key to marketing. Retrieved from https://www.marketingsociety.com/the-library/how-we-learn-socially-key-marketing

 

Filter Bubbles

McLuhan, M. (1964). Understanding Media: The Extensions of Man. Cambridge, MA: MIT Press.

Pariser, Eli. (2012). Filter Bubble: What the Internet is Hiding From You. London: Viking/Penguin Press.

 

106,000,000

Lazarsfeld, P., Berelson, B., & Gaudet, H. (1968). The People’s Choice: How the Voter Makes Up His Mind in a Presidential Campaign. New York: Columbia University Press.

Katz, E. & Lazarsfeld, P. F. (2005). Personal Influence: the Part Played by People in the Flow of Mass Communications. Piscataway: NJ: Transaction Publishers.

Katz, E. (1957, Spring). The two-step flow of communication: An up-to-date report on a hypothesis. The Public Opinion Quarterly, 21(1), 67-78.

 

You Should Waste More Time on Facebook

Lienhard, J. H. (2003). No. 1768: On the cutting-room floor. Retrieved from http://www.uh.edu/engines/epi1768.htm

Granovetter, M. S. (1973, May). The strength of weak ties. American Journal of Sociology, 78(6), 1360-1380. Retrieved from http://sociology.stanford.edu/people/mgranovetter/documents/granstrengthweakties.pdf

Gladwell, M. (2000). The Tipping Point: How Little Things Can Make a Big Difference. Boston: Little, Brown.

Sutherland, R. (2011). Rory Sutherland: The Wiki Man. London: It’s Nice That and Ogilvy Group.

Shapiro, C. & Varian, H. R. (1998). Information Rules: A Strategic Guide to the Network Economy. Boston: Harvard Business Review Press.

 

Encyclopaedia Britannica

McCarthy, T. (2012, March 13). Encyclopedia Britannica halts print publication after 244 years. Retrieved from http://www.theguardian.com/books/2012/mar/13/encyclopedia-britannica-halts-print-publication

 

The Newest, Oldest, Drug on the Market

Wethington, E. & Kessler, R. C. (1986). Perceived support, received support, and adjustment to stressful life events. Journal of Health and Social Behavior, 27, 78-89.

Walther, J. B. (2007). Selective self-presentation in computer-mediated communication: Hyperpersonal dimensions of technology, language, and cognition. Computers in Human Behavior, 23, 2538-2557.

Berger, J. A. & Buechel, E. (2012, February 29). Facebook therapy: Why do people share self-relevant content online? Retrieved from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2013148

Wang, Y., Norcie, G., Komanduri, S., Acquisti, A., Leon, P. G., & Cranor, L. F. (2011). I regretted the minute I pressed share: A qualitative study of regrets on Facebook. Association for Computing Machinery, 10, 1-16. Doi:10.1145/2078827.2078841

Hampton, K., Goulet, L. S., Rainie, L., & Purcell, K. (2011, June 16). Social networking sites and our lives. Retrieved from http://www.pewinternet.org/2011/06/16/social-networking-sites-and-our-lives/

 

 

Further Reading

Gross, J. J. & Thompson, R. A. (2007). Emotion regulation: Conceptual foundations. In J. J. Gross (Ed.), Handbook of Emotion Regulation (3-24). New York: Guilford Press.

Berger, J. A. & Iynegar, R. (2012, February 29). How interest shapes word-of-mouth over different channels. Retrieved from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2013141

Gonzales, A. L. & Hancock, J. T. (2011). Mirror, mirror on my Facebook wall: Effects of exposure to Facebook on self-esteem. Cyberpsychology, Behavior, and Social Networking, 14, 1-2.

Berger, J. & Schwartz, E. M. (2011, October). What drives immediate and ongoing word of mouth? Journal of Marketing Research, 48(5), 869-880.

Buffardi, L. E., & Campbell, W. K. (2008). Narcissism and social networking web sites. Personality and Social Psychology Bulletin, 34, 1303-1314.

Lyubomirsky, S., Sousa, L., & Dickerhoof, R. (2006, April). The costs and benefits of writing, talking, and thinking about triumphs and defeats. Journal of Personality and Social Psychology, 90(4), 692-708.

Ross, C., Orr, E. S., Sisic, M., Arseneault, J. M., Simmering, M.G., & Orr, R. R. (2009). Personality and motivations associated with Facebook use. Computers in Human Behavior, 25, 578–586.

 

Duck Lips

Teppers, E., Luyckx, K., Klimstra, T. A., & Goossens, L. (2013). Loneliness and Facebook motives in adolescence: A longitudinal inquiry into directionality of effect. Journal of Adolescence, 37(5), 691-699. http://dx.doi.org/10.1016/j.adolescence.2013.11.003

Bargh, J. A. & McKenna, K. (2004, February). The internet and social life. Annual Review of Psychology, 55, 573-90.

Hamburger, Y. A. & Ben-Arzti, E. (2000, July). The relationship between extraversion and neuroticism and the different uses of the internet. Computers in Human Behavior, 16, 441-9.

Kang, J. (2000, March). Cyber-race. Harvard Law Review, 113, 1130–20.

 

What is True power?

Madigan, C. M. (1997, June 8). The libel case with a 6-cent verdict. Retrieved from http://articles.chicagotribune.com/1997-06-08/news/9706300080_1_henry-ford-chicago-tribune-anarchist

Gettysburg Times. (1919, May 13). Henry Ford sues Chicago paper. Retrieved from http://news.google.com/newspapers?nid=2202&dat=19190513&id=JdslAAAAIBAJ&sjid=ZvwFAAAAIBAJ&pg=6991,2031373

Hoover, T. (2005). Sketching Henry Ford’s lawsuit. Retrieved from http://www.thehenryford.org/exhibits/pic/2005/october.asp#more

Giagnard, J. (2015). Mastermind Dinners: Build Lifelong Relationships by Connecting Experts, Influencers, and Linchpins. Publisher: Mastermind.com.

Kahneman, D. (2011). Thinking, Fast and Slow. New York: Farrar, Straus, and Giroux.

 

It’s an Information Onslaught

Siegler, M. G. (2010, August 4). Eric Schmidt: Every 3 days we create as much information as we did up to 2003. Retrieved from http://techcrunch.com/2010/08/04/schmidt-data/

Hampton, K., Goulet, L. S., Rainie, L., & Purcell, K. (2011, June 16). Social networking sites and our lives. Retrieved from http://www.pewinternet.org/2011/06/16/social-networking-sites-and-our-lives/

 

 

Emotion is Faster than Thought

Lehrer, J. (2009). How We Decide. Boston: Houghton Mifflin Harcourt.

Lant, J. (1993). How to Make a Whole Lot More Than $1,000,000: Writing, Commissioning, Publishing, and Selling “How-To” Information. Publisher: Jeffrey Lant Assocs.

Schwartz, E. (2004). Breakthrough Advertising. Des Moines, IA: Bottom Line Books.

 

Respect Cognitive Ease

Oppenheimer, D. (2006). Consequences of erudite vernacular utilized irrespective of necessity: Problems with using long words needlessly. Applied Cognitive Psychology, 20, 139-156. doi: 10.1002/acp.1178

 

On Responding to Comments Online

Festinger, L. (2012). When Prophecy Fails. Whitefish, MT: Literary Licensing.

 

Honesty and Transparency

 

Cohen, M. (2013, February 27). A revolutionary marketing strategy: Answer customers’ questions. Retrieved from http://www.nytimes.com/2013/02/28/business/smallbusiness/increasing-sales-by-answering-customers-questions.html?_r=0

Hughes, J. (2009). Top 5 fiberglass pool problems and solutions. Retrieved from http://www.riverpoolsandspas.com/blog/bid/22712/Top-5-Fiberglass-Pool-Problems-and-Solutions

 

Traction

Goodman, J. (2015). About the Personal Trainer Development Center. Retrieved from http://www.theptdc.com/about-us/

 

The 3 Things Every Good Page / Blog Has

Berger, J. (2013). Contagious: Why Things Catch On. New York: Simon & Schuster.

The New York Times

Holiday, R. (2012). Trust Me, I’m Lying: Confessions of a Media Manipulator. New York: Portfolio.

Rosenberg, S. (2010). Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters. New York: Broadway Books.

Intangible Element

Blendtec. (2013). Will it blend? Retrieved from http://www.willitblend.com/

 

Is This Über-Rational Secret Society Killing Creativity?

Tasgal, A. (2003). The science of the brands: Alchemy, advertising, and accountancy. Journal of the Market Research Society, 45(2), 133-166.

Ries, E. (2009, December 23). Why vanity metrics are dangerous. Retrieved from http://www.startuplessonslearned.com/2009/12/why-vanity-metrics-are-dangerous.html

 

Bullets and Lists

Eco, U. (2009). The Infinity of Lists: An Illustrated Essay. New York: Rizzoli.

 

What’s Your Legacy

Gaiman, N. (2012, May 17). Keynote address 2012. Retrieved from http://www.uarts.edu/neil-gaiman-keynote-address-2012