Below are all references, studies, and materials either directly sourced or referenced in Viralnomics: How to Get People to Want to Talk About You.

The story of Henry Pointer and his cats:

Frecker, P. (2015). Henry Pointer’s cats. Retrieved from

Meltzer, S. (2014, January 16). Lolcats: 120 years older than the internet. Retrieved from


The Selfish Gene

Dawkins, R. (1989). The Selfish Gene (2nd ed.). Oxford: Oxford University Press.


Lolcats domain registration information: (2015). registry whois. Retrieved from


The Mesopotamians

The Oriental Institute at the University of Chicago. (2015). Life in Mesopotamia. Retrieved from


The Diamonds in the Rough

Goodman, J. (2015). The diamond in the rough system for gaining influence online. Retrieved from


Why Are You Fighting What’s Going On?

Earls, M. (2007). Herd: How to Change Mass Behavior by Harnessing Our True Nature. Hoboken, NJ: Wiley & Sons.

Earls, M. (2012, July 9). How we learn socially is key to marketing. Retrieved from


Filter Bubbles

McLuhan, M. (1964). Understanding Media: The Extensions of Man. Cambridge, MA: MIT Press.

Pariser, Eli. (2012). Filter Bubble: What the Internet is Hiding From You. London: Viking/Penguin Press.



Lazarsfeld, P., Berelson, B., & Gaudet, H. (1968). The People’s Choice: How the Voter Makes Up His Mind in a Presidential Campaign. New York: Columbia University Press.

Katz, E. & Lazarsfeld, P. F. (2005). Personal Influence: the Part Played by People in the Flow of Mass Communications. Piscataway: NJ: Transaction Publishers.

Katz, E. (1957, Spring). The two-step flow of communication: An up-to-date report on a hypothesis. The Public Opinion Quarterly, 21(1), 67-78.


You Should Waste More Time on Facebook

Lienhard, J. H. (2003). No. 1768: On the cutting-room floor. Retrieved from

Granovetter, M. S. (1973, May). The strength of weak ties. American Journal of Sociology, 78(6), 1360-1380. Retrieved from

Gladwell, M. (2000). The Tipping Point: How Little Things Can Make a Big Difference. Boston: Little, Brown.

Sutherland, R. (2011). Rory Sutherland: The Wiki Man. London: It’s Nice That and Ogilvy Group.

Shapiro, C. & Varian, H. R. (1998). Information Rules: A Strategic Guide to the Network Economy. Boston: Harvard Business Review Press.


Encyclopaedia Britannica

McCarthy, T. (2012, March 13). Encyclopedia Britannica halts print publication after 244 years. Retrieved from


The Newest, Oldest, Drug on the Market

Wethington, E. & Kessler, R. C. (1986). Perceived support, received support, and adjustment to stressful life events. Journal of Health and Social Behavior, 27, 78-89.

Walther, J. B. (2007). Selective self-presentation in computer-mediated communication: Hyperpersonal dimensions of technology, language, and cognition. Computers in Human Behavior, 23, 2538-2557.

Berger, J. A. & Buechel, E. (2012, February 29). Facebook therapy: Why do people share self-relevant content online? Retrieved from

Wang, Y., Norcie, G., Komanduri, S., Acquisti, A., Leon, P. G., & Cranor, L. F. (2011). I regretted the minute I pressed share: A qualitative study of regrets on Facebook. Association for Computing Machinery, 10, 1-16. Doi:10.1145/2078827.2078841

Hampton, K., Goulet, L. S., Rainie, L., & Purcell, K. (2011, June 16). Social networking sites and our lives. Retrieved from



Further Reading

Gross, J. J. & Thompson, R. A. (2007). Emotion regulation: Conceptual foundations. In J. J. Gross (Ed.), Handbook of Emotion Regulation (3-24). New York: Guilford Press.

Berger, J. A. & Iynegar, R. (2012, February 29). How interest shapes word-of-mouth over different channels. Retrieved from

Gonzales, A. L. & Hancock, J. T. (2011). Mirror, mirror on my Facebook wall: Effects of exposure to Facebook on self-esteem. Cyberpsychology, Behavior, and Social Networking, 14, 1-2.

Berger, J. & Schwartz, E. M. (2011, October). What drives immediate and ongoing word of mouth? Journal of Marketing Research, 48(5), 869-880.

Buffardi, L. E., & Campbell, W. K. (2008). Narcissism and social networking web sites. Personality and Social Psychology Bulletin, 34, 1303-1314.

Lyubomirsky, S., Sousa, L., & Dickerhoof, R. (2006, April). The costs and benefits of writing, talking, and thinking about triumphs and defeats. Journal of Personality and Social Psychology, 90(4), 692-708.

Ross, C., Orr, E. S., Sisic, M., Arseneault, J. M., Simmering, M.G., & Orr, R. R. (2009). Personality and motivations associated with Facebook use. Computers in Human Behavior, 25, 578–586.


Duck Lips

Teppers, E., Luyckx, K., Klimstra, T. A., & Goossens, L. (2013). Loneliness and Facebook motives in adolescence: A longitudinal inquiry into directionality of effect. Journal of Adolescence, 37(5), 691-699.

Bargh, J. A. & McKenna, K. (2004, February). The internet and social life. Annual Review of Psychology, 55, 573-90.

Hamburger, Y. A. & Ben-Arzti, E. (2000, July). The relationship between extraversion and neuroticism and the different uses of the internet. Computers in Human Behavior, 16, 441-9.

Kang, J. (2000, March). Cyber-race. Harvard Law Review, 113, 1130–20.


What is True power?

Madigan, C. M. (1997, June 8). The libel case with a 6-cent verdict. Retrieved from

Gettysburg Times. (1919, May 13). Henry Ford sues Chicago paper. Retrieved from,2031373

Hoover, T. (2005). Sketching Henry Ford’s lawsuit. Retrieved from

Giagnard, J. (2015). Mastermind Dinners: Build Lifelong Relationships by Connecting Experts, Influencers, and Linchpins. Publisher:

Kahneman, D. (2011). Thinking, Fast and Slow. New York: Farrar, Straus, and Giroux.


It’s an Information Onslaught

Siegler, M. G. (2010, August 4). Eric Schmidt: Every 3 days we create as much information as we did up to 2003. Retrieved from

Hampton, K., Goulet, L. S., Rainie, L., & Purcell, K. (2011, June 16). Social networking sites and our lives. Retrieved from



Emotion is Faster than Thought

Lehrer, J. (2009). How We Decide. Boston: Houghton Mifflin Harcourt.

Lant, J. (1993). How to Make a Whole Lot More Than $1,000,000: Writing, Commissioning, Publishing, and Selling “How-To” Information. Publisher: Jeffrey Lant Assocs.

Schwartz, E. (2004). Breakthrough Advertising. Des Moines, IA: Bottom Line Books.


Respect Cognitive Ease

Oppenheimer, D. (2006). Consequences of erudite vernacular utilized irrespective of necessity: Problems with using long words needlessly. Applied Cognitive Psychology, 20, 139-156. doi: 10.1002/acp.1178


On Responding to Comments Online

Festinger, L. (2012). When Prophecy Fails. Whitefish, MT: Literary Licensing.


Honesty and Transparency


Cohen, M. (2013, February 27). A revolutionary marketing strategy: Answer customers’ questions. Retrieved from

Hughes, J. (2009). Top 5 fiberglass pool problems and solutions. Retrieved from



Goodman, J. (2015). About the Personal Trainer Development Center. Retrieved from


The 3 Things Every Good Page / Blog Has

Berger, J. (2013). Contagious: Why Things Catch On. New York: Simon & Schuster.

The New York Times

Holiday, R. (2012). Trust Me, I’m Lying: Confessions of a Media Manipulator. New York: Portfolio.

Rosenberg, S. (2010). Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters. New York: Broadway Books.

Intangible Element

Blendtec. (2013). Will it blend? Retrieved from


Is This Über-Rational Secret Society Killing Creativity?

Tasgal, A. (2003). The science of the brands: Alchemy, advertising, and accountancy. Journal of the Market Research Society, 45(2), 133-166.

Ries, E. (2009, December 23). Why vanity metrics are dangerous. Retrieved from


Bullets and Lists

Eco, U. (2009). The Infinity of Lists: An Illustrated Essay. New York: Rizzoli.


What’s Your Legacy

Gaiman, N. (2012, May 17). Keynote address 2012. Retrieved from