Many of you know that I have been working on a second book. That book has now finished it’s final edit and will be released within the next 3-4 months. The topic may surprise you. I’m veering away from fitness.
In my next book I explain the theory behind why people share material via social media. It doesn’t matter what software they use. Facebook will change and companies like Pintrest may not be around in a year. What matters is understanding the conscious and unconscious reasons why people hit a share button (whatever button that will be).
It’s becoming increasingly common for companies to blog, use Facebook, set up Twitter accounts and attempt atrocious social media platforms. It’s amazing to me how few of them are doing even an adequate job. It’s not hard but takes some thought. What I will tell you is that there is no perfect way to optimize a page or blog — so stop buying crap that tells you there is.
I wanted to share with you the back cover blurb and hear your comments and feedback on it. Please let me know if this would get you excited about the topic at hand or if there is anything you would like to see included or omitted.
-Jon
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We’re entering an age of information overload.
We ignore advertisements. We skip TV commercials. Search engines are a dying breed. People don’t listen to messages unless they have a reason to care. Content has taken a back seat to context. Yours could be the most powerful message in the world and it won’t spread unless you package it properly and give others a reason to care.
You have an idea, a service, or a product. How do you get people to notice you?
The feed is everything and you need to be at the top of it. Everything in the feed is a recommendation, and a powerful one. Never before has the process of getting referrals been so scaleable. Never before has advertising been so cheap. Social media has leveled out the corporate playing field.
Whether you’re a real estate agent, a CEO, a neighbourhood shopkeeper, or a fitness gym owner, this little book will teach you why people hit the share button – and how you can make them hit it more often with you in mind. Read the book and you will learn how to make your business the go-to in your neighbourhood, your city, the world.
Facebook and Twitter may not be around in 5 years. Blog change daily. This book will give you the tools to get your message out. I
The race to the bottom has been won. You have to win the race to the top.
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If you’re interested in getting an example of the theory I published an extremely watered down version last week as a test. The response was overwhelming. Please note that “Facebook Marketing for Fitness Pros” is specific to the fitness industry and Facebook whereby “Race to the Top” spans any industry and company big or small and social media as a whole. To download “Facebook Marketing for Fitness Pros” click this link.
I look forward to hearing your feedback. Also, if we’re not already Facebook friends make sure to add me.
Well said, my good man. I like the whole “evergreen” approach to this content instead of the latest bullcrap “hack” that’ll get you 10 extra likes for the next 10 minutes… at least until facebook decides to change the rules – which you have to play by.
This is a very interesting subject. I look forward to hearing more!
Roland
Jon,
I think the blurb sufficiently pulls one’s interest. It’s already a hotly discussed topic amongst my colleagues and friends. I especially like the last line…”The race to the bottom has been won. You have to win the race to the top.”
When is the release date? Let a girl know.
Looking forward to reading it.
It’s looking like 8-10 weeks. The book has been submitted for publication and that’s generally how long it takes.
I’ll keep up news about it as the date approaches.