I made a decision today. A big decision. One that involves me taking significant financial and professional risk. It’s a decision where I carefully weighed the pros and cons. I considered everything but have no way of predicting the future.
Well one way…
I’m confident in myself and I know what I bring to the table. Doubt shrouds my thoughts but it always has and always will. I lie to myself every day to make the doubt go away. I thought back to the first months of the Personal Trainer Development Center where I lied to my own mother about the stats. No more than 20 people were viewing the page each day and 10 of the views were by me. I lied to everybody else to hide the truth from myself. That was my remedy.
I started the site on a hunch. Something told me I had to do it so I did. I wanted to give up countless times. When things got bad a sign appeared to keep going. The sign came in the form of an email from a trainer saying thank you, a spike in views, or a random email from a coach telling me he was interested in signing up.
Adam Bogar telling me he could get me in touch with Mark Young. I was flabbergasted. Mark’s brilliant, passionate and well-known. My hands shook as I called him. I had never spoken to a famous coach before. I meticulously studied his site and had pages written about his work in an attempt to make friends. I’ve never told anybody that if Mark said no I would have shut down the site. Not much had gone well leading up to that point and I was packing my bags — ready to go back into my sheltered and safe bubble where nobody would ever see or care about me. He agreed, it was a sign.
Next up was Michael Torres. On a whim I sent him a message on Facebook asking if he was interested in chatting. A long phone conversation and visit to New York had him on board.
Then he dropped a bomb…
Would I consider bringing Bill Sonnemaker on board? Ever since seeing Bill in Las Vegas at a conference 2 years prior I’ve been a huge fan. A drooling, stalking, obsessed kind of fan. Immediately doubt crept in as we sat in a cozy little cafe across from Central Park. I stupidly ordered chicken parmigiana (never do that in a business meeting) and felt it dripping down my face. Michael kept eating his salmon and spinach omelette without a care in the world.
I didn’t think there was any way somebody like Bill would care to get involved but I lied through the doubts and pushed on. Bill called me from the airport on his way to a bachelor party down south. His call came in 4minutes late. My palms were so sweaty and my voice cracked when I picked up the phone.
Our conversation went well and Bill agreed to help out. Off he went for his honeymoon and I didn’t hear anything from him for two weeks. Out of nowhere I got an email that blew me away.
I think I can convince Nick Tumminello and Jonathan Ross to come on board if you like…
I thought about it for about 20 miliseconds and responded with a simple:
yes. That would be nice thank you
Since then growth has been stable. Good but not great. We’ve had some great articles and been rewarded with increased viewership but we’ve also published some superficial and non useful pieces. Which leads me too…
I spent a lot of time over the holidays contemplating. My amazing support network lent me their ears and allowed me to talk through all of the amazing things that have happened in the past 6 months.
- My emergence from obscurity to semi-obscurity
- Making friends with some of my idols. Brad Schoenfeld, Nick Tumminello, Tony Gentilcore, Alex Hutchinson, Ben Bruno, Jonathan Ross, Bill Sonnemaker, Mark Young, Neghar Fonooni, Bret Contreras, Eric Falstrault, Joe Dowdell, James Smith, Kevin Neeld and tons more (I’m really sorry if I missed you)
- Continuing to be a part of my amazing clients lives
- Finishing my book and signing the publishing contract while getting rave reviews from some super smart folks
- And of course the Personal Trainer Development Center
I can’t tell you what the decision is yet but know this. The PTDC is about to grow in ways I never thought possible — in ways that I could only lie about before.
Please add me on Facebook, follow me on Twitter, send me an email (firstname.lastname@example.org) or all 3. Know that you, whoever’s reading this has provided me the signs to go on. I’m indebted to you and have made my decision to help you in every way that I can. And I’m going to do it…