The following is a snippet from my project I’ve been researching and working on in secret for 6 months. My next book is called “Race to the Top” and will be published soon. My girlfriend only found out I was doing this a week ago.
Remember when Facebook status updates were really about what you were doing at that point in time? They forced the word “is” after your name.
How about Facebook groups? Remember them? Lots of companies do. Piles of money was spent by companies building up their group members before Facebook decided to change to the professional page format in October of 2010. Group members weren’t transferred to the new pages and millions of customer leads were lost by companies around the world.
Pages gave companies the opportunities to design Apps. This started a new industry of Facebook App design and the race to get the best landing page was on. Lo and behold Facebook decided to change its page format to a timeline on March 30 2012. While apps are still present they became pushed to the side and their effectiveness went way down.
Facebook, Twitter, Linkedin, and Foursquare will change. Companies like Pintrest will pop up and try to make their mark. If you try to keep up with all of the current trends and software you’ll go nuts. Lucky for you it doesn’t matter.
All you need to know is the answer to one simple question, “Why do people share?” It doesn’t matter whether they “like”, “tweet”, “email”, “check in” or “pin”. The concept is the same. People are projecting to their world where they are and what they like. The trick is to make them speak about you using whatever means they have.
In this book I use a lot of examples from the fitness world. It’s my background and what I know best. Understand they’re only examples. The concepts carry over to almost every industry on both small and large scales.
There are 3 types of people that are going to read this book:
- The person who doesn’t think for themselves. They’ll take my examples at face value and use them immediately after reading. Know that my specific examples, while powerful, will become overused and useless almost immediately after this book is published.
- The person who gets it but doesn’t think creatively. They’ll try to justify what they’re already doing using the theory I’ve put forward in this book.
- The person who’s advanced. You’ll see the examples I provide as a way to illustrate the over-encompassing theory. You’ll apply my concepts and develop your own systems of implementation for your industry on whatever small or large scale you desire.
Software or specific aspects of social media may no longer exist when you read this book. Understand the theory behind what I’m saying and learn to apply it to whatever software you have available. It doesn’t matter what aspects change – you’ll be ready to adapt quicker than your competition.
If this post has peaked your interest make sure you head over to Facebook and add me as a friend. I love meeting new people and you can always ask me whatever you like or participate in whatever conversation is happening on my wall.
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